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Marketing encompasses a variety of disciplines, including psychology, sociology, business, and anthropology. Because marketing is a dynamic field, there will always be ‘gaps’ in the literature that aspiring marketing students of all levels must fill. This article provides marketing dissertation topics to help you begin your research for your marketing dissertation. Customer relationship management; branding and identity management; direct marketing; international marketing; social listening; consumer psychology; internet-based marketing; mobile advertising; the marketing mix; and marketing ethics are just a few of the topics covered.

Editingarsenal has compiled a list of some of the most popular and common dissertation topics from a variety of academic disciplines, so you can pick and choose what to write about. If you need dissertation editing assistance , don’t hesitate to contact one of our qualified and experienced editors and proofreaders.

Online Marketing Topics

• What customization options are available to businesses? Apple is an excellent illustration of this.
• What impact does a successful digital marketing campaign have on Dior’s brand performance?
• What are the benefits and drawbacks of using social media to market luxury goods?
• What are the advantages of digital marketing through the use of web analytics?
• How has digital marketing innovation impacted Apple’s performance?
• What are the advantages and disadvantages of Burberry’s digital marketing strategy?
• What options do businesses have when it comes to customising their products? Nike is an excellent illustration of this.
• Dell Computers is used as an example to demonstrate the customer value of variety.
• How does a consumer’s perception of agency impact their brand preference? Consider the online purchase of a computer.
• What effect does visual composition have on a site’s identity and perception of a product?
• What effect does gender have on an individual’s online shopping habits?
• Combining online and offline shopping capabilities is a challenge for businesses. Amazon.com/Toys-R-Us is a case in point.
• Which product characteristics are most important to online shoppers when they are conducting research, comparing products, and making a purchase?
• What are customers’ online reactions to brand alliances? Amazon.com vs. Wal-Mart.
• An investigation into the antecedents of buyer behaviour in online auctions? eBay is an excellent illustration of this.

Mobile Marketing Topics

• Permission-based marketing has a significant impact on how mobile marketers plan for and execute cross-border marketing initiatives.
• How does mobile marketing contribute to a brand’s image?
• Is it possible to leverage mobile marketing strategies to establish a strong brand image?
• What do consumers hope to gain from mobile advertising?
• What effect does a mobile marketing campaign’s location have?
• How critical is timeliness in mobile marketing communications?
• The article discusses the advantages and disadvantages of push and pull mobile marketing strategies.
• How important is viral marketing in mobile marketing?
• Is it possible for mobile marketers to increase their revenue by utilising mobile payment systems? Consider the company Vodafone.
• How can customer relationship management (CRM) improve customer loyalty when combined with mobile marketing?
• What strategies can marketers employ to increase customer acceptance of mobile marketing?
• When a brand’s personality is used in mobile marketing, does it have an effect on purchase intentions?
• What factors influence the adoption and success of mobile marketing?

Consumer Psychology and Behavior Topics

• What motivates people to shop on Amazon?
• What are the advantages and disadvantages of online customer reviews?
• Marketing intelligence and strategic planning play a role in sports marketing.
• How can businesses use Big Data effectively to gain a better understanding of their customers’ psychology?
• How do customers feel about environmentally friendly advertising?
• What do customers have to say about Burberry’s digital marketing efforts?
• What is the origin of word-of-mouth marketing? As an illustration, consider blockbuster advertising and promotion.
• How does negative word-of-mouth communication impact a business’s ability to perform?
• What role does gender play in the information processing of luxury goods buyers?
• What role does motivation play in purchasing decisions? An examination of the mobile ringtones market in the United Kingdom.
• Is there a gender difference in the selective distortion of luxury goods buyers?
• What role does education play in developing functional online advertisements?
• What role do beliefs and attitudes play in the success of low- and high-involvement products?

4 Ps (Price, Product, Place, Promotion) Topics

• What are the differences in pricing strategies between online and offline environments? Consider the music industry.
• Is it possible for a transparent international pricing strategy to have a negative impact on a brand’s image? This is true of iTunes.
• How effective are public relations campaigns following brand failures? Examples include Nike, Shell, and Marks and Spencer.
• What effect does a firm’s frequency of advertising in online and offline environments have on customers’ purchase intentions? Waterstone’s is an example of this.
• Consumer behaviour is influenced by product information availability and persuasive advertising.
• What is the difference between comparison and non-comparison advertising, and how do they affect customers’ purchase intentions? The United States of America’s alcoholic beverage industry.
• The advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective online as they are offline?
• How significant is location in the United Kingdom’s airline industry?
• How has the Internet aided in the growth of brand awareness for previously undiscovered goods? Consider comparison websites.
• Is word-of-mouth marketing (online customer reviews) the new component of the marketing mix?
• How important is marketing in not-for-profit organisations?
• Consumers’ purchase intentions are influenced by brand awareness. The case of low-involvement products versus high-involvement products.

Ethics in Marketing Topics

• Is EasyJet’s low-cost online pricing strategy affected by changing customer demand trends?
• Patagonia’s marketing strategy – Environmentally Friendly?
• Do FairTrade labels have an effect on consumers’ purchasing decisions?
• Labeling politics: vegan vs. cruelty-free and why it matters
• Will publicly available codes of conduct have an effect on customers’ purchasing decisions? This is demonstrated by the Body Shop, Levi Strauss, and M&S cases.
• To what extent do consumer purchasing intentions and awareness of ethical purchasing influence consumer purchasing decisions? A comparison of chickens raised in battery pens and chickens raised outdoors.
• Consumers’ purchasing habits are influenced by cause-related marketing. Starbucks’ Raise a cup for a good cause campaign.
• Others have failed as a result of the success of some contentious marketing campaigns. PETA – People for the Ethical Treatment of Animals – is an example of such an organisation.
• Which aspects of online marketing have been strengthened as a result of spam laws?
• Consumers’ attitudes toward socially responsible businesses can be classified according to a number of factors.
• Companies’ use of public relations to recover from boycotts Shell vs. Nestle is an example of this.
• For men and women, perceptions of corporate social responsibility have a different effect on corporate marketing results.
• Corporate social responsibility and marketing ethics are inextricably linked: Serving both stakeholders and the general public.
• To what extent does trust contribute to the development of a company’s reputation and brand equity through corporate social responsibility (CSR) initiatives?
• The company’s success and its social responsibility. Examining the relationship between marketing competence and the market environment.

Social Networks and Marketing Topics

• What purposes and gratifications does the social media content of beauty brands serve?
• A content analysis of food brands’ Instagram posts.
• An examination of both positive and negative user comments on Facebook, as well as their effect on future participation in discussions.
• Why have functional applications performed so poorly on Facebook in comparison to their more entertaining peers?
• How do applications on Facebook convert users into customers? The relationship between the total number of instals, the number of daily active users, and the value of the application.
• A comparison of banner advertising effectiveness across multiple social media platforms? Social media platforms such as Facebook, Instagram, and Twitter are all examples.
• How does the newsfeed restriction on Facebook affect consumers’ attitudes and behaviours toward the social networking site?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? A study of customer reviews found online.
• Is traditional customer loyalty still relevant in the age of social media?
• How do non-profit organisations make use of social media platforms such as Facebook for marketing purposes?
• Can businesses quantify their social media marketing efforts’ return on investment (ROI)?
• An examination of the effect on social media marketing of the popularity of brand posts on Facebook brand fan pages.
• Utilization, barriers, and measurement of social media marketing: Implications for marketing managers.
• The effect of social media marketing on brand loyalty.
• How do businesses use social media marketing to influence the purchasing decisions of their customers?
• How are vegan brands incorporating social listening into their marketing efforts?
• Instagram, influencer marketing, and trust are all examined critically.
• Collaborations with YouTube creators and influencers – an effective marketing strategy for fitness brands?

Culture Marketing Topics

• What is the relationship between the market performance, innovation, and culture of Chinese small and medium-sized enterprises?
• Native advertising effectiveness in the United Kingdom, China, and the United States.
• Do social media platforms such as Facebook and Twitter influence company culture in the UK’s fashion industry?
• How has globalisation influenced Toyota’s organisational culture?
• What effect does language have on a brand’s identity? Coca-presence Cola’s in the People’s Republic of China: a contentious case.
• How does culture influence automotive marketing? Toyota in China: A Case Study
• The short answer to this question is that it does have an effect. Coca-Cola is a well-known brand in India.
• To what extent do marketers account for regional variations in “national” culture? Spain’s Basque and Catalan bank cases.
• Can automobile manufacturers afford to treat their customers uniformly? The North-South divide in Sweden is an illustration of this.
• Individualism vs. collectivism: What effect does it have on cell phone sales? Consider the People’s Republic of China.
• What strategies do Swiss supermarkets employ to overcome the country’s linguistic difficulties?
• Are there ways for banks to improve their customer service while also increasing their profits?
• Can national culture account for Scottish whiskey’s global popularity?
• What role does national culture play in promoting a country’s major exports?

Direct Marketing Topics

• How do Tesco and Body Shop use their customer loyalty programmes when selling directly to customers?
• How critical are online selling factors in the UK’s services industry, depending on the product type?
• Do customers respond differently to short-term and long-term offers in a competitive online environment? Consider the online sale of books.
• What effect do free online chat rooms have on how customers respond to sales promotions on social media?
• Evaluating the effectiveness of YouTube direct marketing for beauty brands.
• Does the national origin (accent) of telemarketers have an effect on the way customers respond in an increasingly international and diverse selling environment?
• Consumers, are you aware of the shady direct marketing tactics used by social media marketing companies?
• Does the length of the message matter in direct marketing? The online and offline mediums are compared and contrasted.
• Is direct online and social media marketing a tool for relationship building or merely for customer acquisition?
• Is online marketing equally effective when used in a group setting as it is when used in an individual setting?
• What are the distinctions between online and offline methods of prospecting? The airline industry in the United Kingdom serves as an excellent illustration of this.
• Customer communication via SMS and email: Direct marketing has a number of advantages and disadvantages.
• Social media marketing as a means of reaching out to affluent customers: There are both advantages and disadvantages for small businesses.
• How small businesses in the United Kingdom are utilising social media to save money on direct marketing.

Relationship Marketing Topics

• COVID-19 digital relationship marketing: An examination of the value of customization and individualization in the digital age.
• Customer loyalty is increased through the creation of high-value content for fitness brands in the United Kingdom.
• What challenges does Tesco’s loyalty card scheme face in today’s competitive business environment?
• Is the cost of airline switching a real impediment to customer retention?
• How does Amazon.com manage to charge such a high price with such a diverse range of services and products?
• In the long run, what are the motivations and expectations for businesses offering customer loyalty programmes to win new business?
• What percentage of Caf Nero’s customers are now loyal as a result of the app?
• How and why should relationship marketing be used when using social media to attract new customers?
• How does product quality differ between high- and low-contact products?
• Can luxury goods retailers prevent their customers from switching by offering a unique set of services and products?
• What strategies do retailers employ when dealing with polygamous customers?
• How does Waterstone’s customer loyalty compare to that of Amazon.com customers when customers shop online rather than in-store?
• How does Waterstone’s improve customer loyalty through its online store and smartphone apps?
• How can businesses effectively leverage social media to develop successful customer relationships?
• What difficulties do small businesses encounter when attempting to increase customer loyalty via social media?
• Benefits and pitfalls of using mobile apps to attract and retain customers for multinational corporations.
• By evaluating the efficacy of customer service chatbots, we can determine whether they are beneficial or frustrating.
• The tarot reading and personal development industries were examined in order to determine the effectiveness of online consumer tribes.

Branding Topics

• A study of the relationship between brand equity and perceived risk: Supermarket retailers are being compared in the United Kingdom.
• How does consumer brand recall affect innovation? As demonstrated by the following case studies, COVID-19 compelled hospitality brands to innovate.
• Do customers truly understand a company’s brand values? Starbucks’ legal battle with McDonald’s.
• What are the differences in importance between tangible and intangible brand values across various product categories?
• A case study approach to increasing brand recognition through digital methods.
• Is it necessary for established brands to cater to a diverse range of target audiences?
• How does the availability of a product affect the brand image of a small business?
• Is it possible to transfer a brand’s image between industries? In the United Kingdom, there is the case of Virgin Cola (UK).
• How does unethical behaviour affect a company’s reputation? The sagas of Shell, Nike, and Starbucks all exemplify this point.
• How does corporate social responsibility contribute to a company’s reputation enhancement? The Body Shop is an excellent example of this.
• How can innovations in social media marketing help brands last longer?
• Is brand equity transferable to supermarket-owned branded low-priced products?
• Utilizing social media to promote small business brands and encourage customers to make purchases.
• How can mobile apps help build a company’s brand equity? Starbucks vs. Cafe Nero feud.
• Concentrating on customers who purchase Indian food in the UK supermarket sector entails targeting ethnic markets.