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Public relations has shifted its emphasis away from traditional media outlets such as print and radio and toward online platforms, most notably social media platforms such as Facebook and Twitter, as well as everyone’s new favourite, Instagram. The exponential growth of social media usage is largely responsible for this shift. As a result, the public relations landscape is evolving, and public relations professionals must adapt in order to remain relevant on social media platforms.

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Public Relations in Practice Topics

• A case study to ascertain whether public relations remains a male-dominated field and to determine what can be done to advance gender equality.
• A study was conducted to determine the extent to which a public relations professional contributes to the development of a marketing and branding strategy.
• Investigate whether large corporations’ PR shift away from traditional media has resulted in a reduction in inequality and an increase in people’s sense of inclusion.
• Examine how public relations campaigns affect how customers perceive the service quality of a hospitality company.
• Traditional media, primarily television, is an effective public relations tool in the twenty-first century.
• Study of brands that failed to transition their public relations efforts to digital and social media and consequently harmed their brand’s reputation and identity.
• To determine the UK government’s ineffectiveness and the reasons for its failure to respond effectively to the COVID-19 pandemic

Social Media and Public Relations

• Study the differences between traditional and social media public relations campaigns.
• To evaluate the success of online Public Relations campaigns using Instagram and Facebook’s key performance indicators.
• To determine whether or not influencers are an effective public relations tool on social media.
• In this case study, we’ll look at how influencers used social media to build their own brands as a PR tool.
• To determine the return on investment (ROI) for public relations campaigns conducted through social media.
• To identify the marketing and PR skills new professionals will need to run a successful social media PR campaign.
• To identify the most important determinants of crisis and reputation management on social networks.
• To investigate how major brand PR activities are impacted by mobile-based social media consumption.
• UAE/Saudi Arabia/Qatar experience with social media-based PR is being studied (any Middle Eastern country).
• Paid Public Relations: How can small and medium-sized businesses (SMEs) use paid public relations to penetrate social media?

Future of Public Relations Topics

• In terms of public relations tools, are over-the-top (OTT) platforms new? An example of how Netflix can be used as a public relations tool.
• The story of how a local OTT platform, Hotstar, changed India’s PR landscape.
• Fake news is created by online platform users, and it damages brands’ reputations.
• In the 2016 and 2020 US elections, digital PR played an important role in influencing political decision-making and elections.
• The use of social media by US and UK political parties as a political tool will be examined.
• A case study of Twitter’s efforts to combat fake news that can harm reputations, incite violence, or create a false narrative.
• Research into the role that large amounts of data can have on the design of future public relations campaigns is needed.
• An investigation to find out if public relations using digital media has lost its moral and ethical values.
• To investigate how well public relations campaigns engage their target audiences when conducted online.
• An assessment of digital PR’s “grey areas” to see how they affect consumer perception of brands.
• To learn how the most successful brands use a combination of PR tactics to engage their target audiences, read on. Nike as a test case.
• What will become of public relations in the wake of the pandemic and the spread of false information? A look into the possibilities.
• Using digital media platforms as public relations tools, investigate the role they can play in fostering social change.